Dermot O’Leary, has created a skincare range exclusively for M&S launching in store and online in time for Father’s Day this June. It’s not the first time a TV celebrity has moved into the male grooming or men’s skincare market. It will be interesting to see how it’s received. the price point is affordable and appeals to the widest possible market. Prices for the 24.hr Grooming for Men by Dermot O’Leary for M&S start at £5 for a Body Wash, £6 for Face Wash up to £15 for a Moisturiser. I’m looking forward to trying the products to see if they live up to the hype.
The press info tells me that Dermot has tested a huge variety of products and wanted to apply his learnings to create a hassle-free, affordable grooming collection of his own. Fair enough.
24.hr Grooming for Men by Dermot O’Leary has taken over a year to create and will launch with six products initially, fragrances and gifting packages will also be available pre Christmas.
24.hr Grooming for Men by Dermot O’Leary
Dermot explains:“This project has been fantastic to work on, I’ve worked extensively with the team at M&S, who have shared their knowledge and innovation, and together we’ve created a small family of grooming products I’m really proud of, and genuinely use every day”.
Jo Jenkins, Director of Womenswear, Beauty and Lingerie at Marks & Spencer adds: “We are absolutely thrilled to have worked with Dermot on the launch of his first grooming range for men. Recent research has shown that the male grooming market holds a great potential opportunity, and we are delighted to have partnered with Dermot as we feel both our male and female customers will really relate to him.”
The 24.hr Grooming for Men by Dermot O’Leary collection includes: All in One Day Face Cream – Look Sharp £15
An all-in-one cream that fights fatigue, smooths lines, instantly refreshes, soothes after shaving, softens stubble and has visible results from first use.
Hair & Body Wash – Fresh Thinking £5
A hair and body wash that energises and refreshes leaving skin feeling soft and hair conditioned.
Face Wash – Face It £6
A face wash that will mattifie your skin and control oils without drying out.
Face Scrub – Scrub Up £7.50
Exfoliates, clears pores, removes excess oil, prepares skin for shaving and leaves skin looking clear and revitalised.
Overnight Recovery Cream – Sleep Well £15
An overnight cream that reduces anti-fatigue wrinkles and tired looking skin whilst hydrating and increasing resilience for comfortable, rested skin.
Eye Serum – Wide Awake £10
An eye serum that reduces dark circles, smooths lines and reduces puffiness to revive tired eyes with visible results.
The new 24.hr Grooming for Men collection by Dermot O’Leary launches on 8th June online at www.marksandspencer.com and in M&S stores.