Champneys has opened its doors to the prying eyes of the general public (and the TV cameras of ITV) for a documentary charting daily life at the spa in Tring. Its said to give a no holes barred look at the spa business, and from advance reports, it seems like it could be a touch chaotic.
Unhappy guests, over running refurbishments and drama. Well, it wouldn’t be interesting television if something didn’t go wrong now would it? Gearing up to celebrate its 90th birthday next year, Champneys is world renowned and a name synonymous with spa. I have never been so it’s difficult for me to comment, but I have had friends who have been and would not return.
So was this a dangerous move for the owners – opening the doors to the cameras? It’s a risky move for anyone. The editorial cut can present you and your business in many ways thanks to clever editing. And if the cameras get to record unhappy customers, managers apparently in crisis, then it will certainly be an interesting watch.
I am looking forward to it as I’ve not been to Champneys and am interested to see what all the fuss is about. The business has undertaken some refurbishment at this property, attending to some ageing decoration, so that has to be a good thing. We will see what happens tomorrow night. Tune in ITV1, Thursday 10th July.