Over the past year of so, Elemis has been tweaking its packaging and adapting its logo. As part of this brand refresh it has overahauled its men’s grooming range, introducing both a new design and new packaging for the Time for Men range – now called simply – Elemis Men. The brand refresh includes a new smart, modern look and feel as well as the launch of two new products which join the popular male skincare line.
The new Elemis Men Anti-Fatigue Eye Gel is a cooling, instantly refreshing product which soothes puffiness around the eyes. Sugar-beet betaine, yeast extract and golden root work to reduce signs of tiredness. Whilst British white willow extract is a powerful anti-inflammatory. It joins the brand new Anti-Fatigue Day Cream, a light, hydrating post-shave moisturiser formulated with Amazonian pracaxi oil to regulate skin hydration, olivine extract to stimulate cell metabolism, barley seed to soothe redness and irritation and vitamin E, to nourish and hydrate.
Elemis is an excellent range for guys wanting to upgrade their skincare regime and acts as an entry point for many man into a the whole world of skincare. As Elemis is a popular choice in spas, most guys will experience it in spa for the very first time. Once they become fans, I’m told that the friendip lasts a lifetime. I am a huge fan and my favourite products include the Pro-Collagen Marine Cream (especially for long-haul travel hydration) and the Ice Cool Foaming Shave Gel.
Anti-Fatigue Day Cream – £36/50ml
Anti-Fatigue Eye Gel – £25/15ml
www.elemis.com and available nationwide in spas, salons, and selected John Lewis, Debenhams and Harvey Nichols stores.