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We’re all spa men now: Half of British men had a male spa treatment in the past year

Spa Experience by Better Male bamboo massage

The male spa market is booming as men really embrace their inner beauty, as Mintel predicts that in total Brits will spend £7.6 billion on treatments in spa, salon and in-store treatment areas in 2017. Male spa is booming according to these figures – and it confirms what I see when I visit salons and spas across the UK. I see more men embracing what’s on offer in the the male spa market.

And it seems that men are increasingly calling in the experts for massage and hair removal treatments in particular. New research from Mintel reveals that almost half (47%) of young men have had a treatment in a spa, salon or other treatment area in the past 12 months*, up from one in three (33%) in 2015**.

Spa Experience by Better Men's sauna - The Spa Man

Spa Experience by Better

In the past 12 months, 18% of men aged 16-24 have had a massage treatment, up from 11% in 2015, while 18% have had facial hair removal or shaping (up from 8%) and 17% have had body hair removal (up from 6%).

The male spa market increases

And while the number of men visiting spas and salons is increasing, it seems Britain’s men are looking for something different from their beauty experience. Of men who have had a beauty treatment in the last 12 months, 22% did so as they wanted to try something new, compared to 14% of women.

Elemis Men - The Spa Man

Elemis has a great range of male specific skincare

 

Read about the best spas for men here

The spa market overall

33% of Brits have had a treatment in a spa, salon or other treatment area in the past 12 months*, up from 30% in 2015.

Overall, 14% of Brits have had a massage treatment in the past year, up from 11% in 2015, while 13% have had a nail treatment (up from 10%) and 10% have had a facial treatment (up from 6%). 76% of those who have had a beauty treatment in the last 12 months say that beauty and grooming treatments promote their mental wellbeing.

As a result, the market is growing, with UK consumers estimated to spend a buffed up £7.6 billion on treatments in spa, salons and in-store treatment areas in 2017, up from £7.2 billion in 2012. And the future looks bright, as UK consumer spending on spa, salon and in-store treatments is expected to surpass £8 billion by 2021.

COMO Shambhala London - The Spa Man

COMO Shambhala London

Roshida Khanom, Associate Director, Beauty and Personal Care at Mintel, said:

“The spa, salon and in-store treatments sector continues to see steady growth, as the proportion of people having treatments such as facials and massages saw a rise over the past two years. This is likely in response to the introduction of more technical facial treatments, such as LED and radiofrequency facials, as well as express treatments. The high proportion of men showing engagement in spa and salon treatments highlights that consumers are moving away from gender stereotypes while embracing gender neutrality.”

*12 months to June 2017
**12 months to June 2015

 

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