The development of men’s spa treatments are finally reflecting the changing nature of the male grooming market. Men go to spas – that’s not news, but what is interesting is the trend for traditional barber services being offered in the spa space. Treatment menus are including options for wet shave and fine tuning beards and brows. And it’s about time – I’ve been waiting the time that male treatment packages offer much more than a standard “men’s facial” or deep tissue massage. They are being combined with essential maintence treatments like manicures and pedicures and the more refined elements offered by a barber. ESPA Life at Corinthia in Central London is one of London’s best spas and has won numerous awards for its service and design. The spa has just launched a couple of new packages for men that are pretty impressive, both in value and what they offer.
ESPA Life has pulled together the most essential grooming needs of the modern man and created the all-encompassing ‘Gentlemen’s Topiary’ offering and the more maintenance focused ‘Whisky and Wet Shave’.
1. Unique to ESPA Life at Corinthia, ‘Gentlemen’s Topiary’ addresses grooming of a more personal nature and includes:
Men’s precision cut
Traditional Wet shave
Body waxing – Chest or Back
IPL consultation and test patch
Full use of the thermal floor
£395 Treatment times are approximately 5 hours
2. The more light hearted ‘Whisky and Wet Shave’ consists of:
Men’s Precision Cut
Traditional Wet Shave
Glass or two of whisky
Use of the Movie Make Over Room
£200 Treatment times are approximately 2hrs 45min.
Nichola Roche, Spa Director at ESPA Life says: ‘Men no longer shy away from grooming and are embracing the abundance of treatments on offer. Style is not just about clothes anymore. Men are beginning to pay attention to detail and realise that grooming makes a dramatic visual impact. These new packages offer men the opportunity to get all their fine tuning done under one roof’.