Men visit spas – it’s a fact, but very few spas cater properly to the needs of men. But this is changing. Resense, a global spa management company has just announced a new partnership with gentleman’s barber, Truefitt & Hill.
The plan is to create a luxurious spa grooming experience exclusively for men which is a big step forward, not only for spas but also the world of male grooming. The first spa earmarked for this new launch is the Hotel Adlon Kempinski in Berlin.
It’s a success story for the British brand as Truefitt & Hill has a long history in the world of barbering dating back to 1805.
Since then it’s been providing shaving products and services and remains the oldest barbershop in the world. It’s mentioned in novels by Dickens and Thackeray and previous clients such as Winston Churchill, Lord Byron, Fred Astaire, Laurence Olivier and Cary Grant. It’s an institution. Today, Truefitt & Hill has shops located in London, Chicago Las Vegas and Toronto.
You may not have heard of Resense yet, but expect to hear big things in the future. It began as a collaboration between Kempinski Hotels and Raison d’Etre. Resense, now established in its own right, is one to watch as it’s a fast growing global spa company with more than 50 spas in operation and development after only five years.
It plans to open it’s first Resense Spa in 2014.