Gentlemen’s Tonic in Mayfair has been on my radar for many years (it opened in 2004). I finally managed to find time to pop along and learn all about the location, the services and what a treat! I booked in for a beard design, wet shave and express facial. It’s set down off the street, you walk into the reception and retail area – lots of dark wood, glass cabinets and all very gentlemanly. Behind is the barbershop and shaving area (that does hair too) and a small waiting area. Downstairs is the treatment area for fine tuning and spa therapies.
I really liked how the shave stations are partitioned – so very private. It’s all very masculine, you know you’re in a men’s grooming centre. But it doesn’t scream “I’m a bloke – don’t mess with me!”. It’s a refined space and I really enjoyed being there. The staff were great.
I have had my beard for years, keep it fairly well maintained and like it – but what a difference having a professional eye makes. I discovered that I haven’t got the shape quite right for my face and was expertly guided in how to redefine the shape to sit perfectly along the line of my jaw. Trimming the length is not so straight forward, it should be very slightly different lengths – as it actually grows differently.
My expert guide, Imad Khaireddin regularly shapes and trims men’s beards – and given the huge number of men who have beards, this is now a large part of the business. It was great, really informative and looked far superior than my efforts. Then onto the hot towel wet shave. If you have never experienced this – you must. It’s so much closer than a standard razor shave and really prepares the skin properly.
My quick express facial used the Gentlemen’s Tonic product line. Great fresh scent and they rely on Babassu and Bergamot. A quick scrub, tone and hydration. Often all you need. I left looking a million dollars (having entered looking like a few bucks).
When can I go back!
Beard Design £45.00
Wet Shave £39.00
Express Facial £48.00
31a Bruton Place
T: +44 (0) 207 297 4343
There are also locations in Dubai (Atlantic The Palm) and Hong Kong (The Landmark).