Spa Experience by Better is the new brand new name for Spa London. I’ve written about Spa London and talked about it on BBC Radio 4 and am a big fan for a number of reasons. The team has partnered with quality spa brands and offers excellent treatments at competitive prices. It makes spa affordable for more people and spreading the art of relaxation through the wider population is a very good thing in my book.
Spa Experience by Better is a fresh new look for the spa group which has locations right across London and the South and the business has some very interesting plans to expand the concept nationwide. Partner brands include Elemis, La Sultane De Saba, Murad and Essie.
The group first launched in 2007 with a single spa at Bethnal Green in East London. The facility was the UK’s first ever public sector day spa and created a niche offering in the market, by offering a high quality service, but with less of the cost and exclusivity of spas that had existed before.
There are currently nine spas within the group all of which operate within Better leisure centres, but rapid UK-wide expansion planned for 2016 and 2017, extending beyond the organisation’s London heartland, led to the decision to rebrand.
SPA EXPERIENCE BY BETTER LOCATIONS:
HERTFORDSHIRE: Welwyn Garden City
LONDON: Bethnal Green, Kensington, Old Street, Swiss Cottage , Waltham Forest, Wimbledon
Melissa Evans, National Spa Manager at Spa Experience explains: “Rebranding from ‘Spa London’ to ‘Spa Experience by Better’ was first and foremost a practical decision, in 2016 we’ll be expanding far beyond our London base and we felt that our original name would no longer reflect our offer.
“We believe that the experience we offer is truly unique. A warm welcome and inclusivity for all is one of the cornerstones of the business, reflecting the social enterprise ethos of our parent organisation GLL. That’s why we felt that the new brand – ‘Spa Experience by Better’ was right and focussed on what is really important to us.
“Our expansion this year will see new branches open across the UK; extending as far as Belfast in Northern Ireland and Taunton in the West Country. Our model of opening spas within Better leisure facilities has been hugely successful and our growth reflects demand from local authorities for us to replicate this within a host of new localities.”
For further information visit www.spaexperience.org