All posts tagged: BEAST

Beast London male beauty store - The Spa Man

BEAST – the new retail store for male beauty in Covent Garden

BEAST, the new uber-cool store devoted to retailing male beauty products has opened its doors in the heart of Covent Garden. Stand alone male grooming shops have come and gone in the past. But maybe 2017 is the right time for a store like this to finally be a success. It has got the basics right – cool store design, great lighting, excellent location with high footfall. And what impressed me most was the curated range of interesting high-performance brands. You really need to check it out as you won’t find many of these male beauty brands in your typical high street department store. This is a good thing. The brands are eclectic and sourced from around the world from Vitaman in Australia to Verso in Sweden. There are 80 brands in total with newcomers and long-standing classic and cult items. Shopping has never been easier as the store is signposted by concern, skin condition or treatment type. It has the potential to shape up the men’s skincare market. Especially for retail. The products are displayed by category …