All posts tagged: David Beckham

David Beckham launches House 99

David Beckham launches House 99

Football legend David Beckham has partnered with L’Oréal to launch House 99, a 13 piece grooming line which includes hair products and moisturisers. The launch is a partnership with the dominant international beauty business -L’Oréal, which has a track record in the male skincare market with L’Oréal Men Expert. Beckham has dabbled in the men’s grooming arena before with his range of fragrances. I haven’t been a huge fan of those. It will be interesting to see what the full line-up includes and how focussed it will be on anti-ageing and beards. The brand is said to be inspired by British barber shops as well as Beckham’s own favourite products, featuring skincare, haircare, bodycare and grooming, ranging from the Bold Statement Tattoo Body Moisturizer to the Softer Touch Beard Oil. Quinoa and spirulina are at the heart of the formulas, chosen specifically by Beckham for their reputation as health-boosting ingredients. I’m guessing from some of the imagery available that it will address shaving, beards and skin with 13 products. David Beckham launches House 99 It is said that …

David Beckham signs grooming deal with Biotherm Homme

This really is big news in the world of men’s grooming. Already an established player in the fragrance market, David Beckham has signed a deal with L’Oréal Luxe’s brand Biotherm Homme, and Seven Global. Today they announced what they say is an unprecedented long-term partnership to develop a men’s grooming line. The collection, of both skincare and daily grooming products, will launch in 2017. As part of the collaboration, England’s football icon becomes Biotherm Homme’s first global ambassador. David Beckham’s first Biotherm Homme campaign, for the brand’s N°1 moisturizer Aquapower will break online in June. David Beckham says… “I’m excited to be working with Biotherm Homme,” said David Beckham. “I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labor very soon.” “The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and …

Cornerstone’s Oliver Bridge on the male grooming market

The Spa Man spoke to Oliver Bridge, founder of Cornerstone, a subscription based shaving company that is shaking up the world of male grooming. Offering a unique service and top quality products, it’s a truly British success story. Oliver talks about the male grooming market, shaving and his business success. The male grooming market is booming. What is fuelling this growth – why are men more interested in grooming and taking care of themselves? I think it’s come from the fact that the concept of metrosexuality has died. For a long time, it was seen as ‘soft’ by a lot of men to use products like moisturiser and face scrub – something that was only for girls – this wasn’t helped by people like Peter Andre and David Beckham posing with 6 packs and fake tan on nationwide billboard campaigns: to take care of your skin was to put yourself in the same over-preened category. However, this metrosexual concept has really died a death – it’s now perfectly OK for men to use moisturiser and …