All posts tagged: Shoreditch

ANATOME Charlotte Road - The Spa Man

Anatomē launches new health and fitness concept in Shoreditch

Anatomē is hip, cool and casual new concept which embodies pretty much everything I love about wellness.  It’s a wellness concept built on the principle that nutritional and emotional balance is the pathway to a healthy, fulfilling life. Here, here! What is anatomē? Anatomē is the latest venture from Brendan Murdock (founder of Murdock London, the barbers) and is based on his personal quest to support his own health and wellbeing. Apparently, Brendan felt that many of the established health and fitness stores were short changing customers, offering too many unnecessary products without thought or care for the retail experience and failing to engage with the customer. The first anatomē store has an expertly highly curated edit of own-brand essential oil elixirs, vitamins and nutrients.  They tackle the major issues of our time – sleep, emotional balance, confidence, stress – you name it, the oils will help. The store also offers a range of sports wear (it’s the antithesis of Sports Direct) plus accessories alongside a health café, serving healthy freshly pressed juice blends, smoothies, …