Wellness is one of the big buzz words circulating in the spa industry. I’ve listed wellness as a category for The Spa Man and rightly so. It’s a growth area and one that really interests me. When you look into the reasons why people go to a spa (which are many and varied) it usually comes under two headings: they want to feel healthy and look good. So for the obligatory dictionary definition, The Collins Dictionary defines wellness as the state of being in good physical and mental health.
So far so good.
Spa-goers treat themselves to a spa experience or treatment to look good, feel good, remedy a problem (that’s usually stress related) and generally take some time out. But should it be more than a treat? I love to spa because it’s an escape, it offers some down time, a chance to chill out, relax, eat a little better, maybe take some exercise, have a treatment and refocus on what’s important. Wellness.
SpaFinder Wellness (it’s in the name) takes wellness seriously and each yearr produces a Trend Report looking at what will be big in the world of spa and wellness for the coming year. So I had a chat with Cassandra Cavanah, Executive Director of SpaFinder Wellness in Europe about the concept of wellness and what it means.
“Wellness is really about being in good physical and mental shape – it’s about leading a healthier, happier and more meaningful life. So, at SpaFinder Wellness, for example, we provide tools to enable people to do just that. We offer information and advice on how to lead a more balanced life as well as access to a huge range of wellness partners – spas, yoga, Pilates and fitness studios – that help people work towards their wellness goals.”
But we’re all different – does that means that wellness depends on your point of view?
“Of course, wellness means different things to different people – because we all are fulfilled in different ways. As an example, meditation and yoga might work for one person to relieve stress, while another might find the endorphins derived from an hour long run is the best way to minimise stress. ”
STRESS seems to play a key role in any discussion about wellness.
“Reducing stress is one of the main aspects of “wellness.” And, most of us can agree that a massage is a fabulous way to reduce stress – there are even studies that prove a 45-minute massage can result in a significant decrease in stress hormones and boost immunity. So booking in regular, monthly or even bi-weekly massages is a great way to get started on the path to wellness.”
So in summary – wellness is ultimately about you and how you can live a happier, healther (and ideally) stress free life.