Anatomē is hip, cool and casual new concept which embodies pretty much everything I love about wellness. It’s a wellness concept built on the principle that nutritional and emotional balance is the pathway to a healthy, fulfilling life. Here, here!
What is anatomē?
Anatomē is the latest venture from Brendan Murdock (founder of Murdock London, the barbers) and is based on his personal quest to support his own health and wellbeing. Apparently, Brendan felt that many of the established health and fitness stores were short changing customers, offering too many unnecessary products without thought or care for the retail experience and failing to engage with the customer.
The first anatomē store has an expertly highly curated edit of own-brand essential oil elixirs, vitamins and nutrients. They tackle the major issues of our time – sleep, emotional balance, confidence, stress – you name it, the oils will help. The store also offers a range of sports wear (it’s the antithesis of Sports Direct) plus accessories alongside a health café, serving healthy freshly pressed juice blends, smoothies, a range of bespoke anatomē teas and coffee.
Healthy eats feature high on the menu and you can relax at a table or play at the play station table to experience the oils first hand. It’s all very; well Shoreditch. But perfectly executed. You will feel welcome in an instant and there are trained nutritionists on hand for walk-in advice. Soon to launch are the individual nutritional appointments for more in-depth help. From an aesthetic point of view, you can expect warm, woody earth tones, plenty of green plants and herbs and fabulous scents from the special oils.
The anatomē product line
The anatomē apothecary bar is the beating heart of the store which showcases nine new essential oil elixirs that each contain a blend of up to 28 essential oils. The oils are designed to promote health and wellness through potent aromatherapy blends. The oils can be diffused, added to the bath or steam room, dropped into a candle, and most importantly, worn on the skin.
The blends are impressive, and all have a great back story – but most importantly are a pleasure to use and I can confirm that Balance + Stability did help to ground me on a day when I really needed it.
The range includes:
Balance + Stability, Expression + Confidence, Recovery + Sleep, Focus + Concentration, Energy + Strength and Support + Protection – all dispensed in concentrations to suit individual needs (10ml, 30ml and 100ml) and packaged in bottles designed to complement the modern lifestyle.
To compliment the oil elixirs, there is a collection of 28 vitamins, nutrients and dietary supplements ranging from a daily multi vitamin, magnesium calcium and curcumin, to the Protein Supergreen supplement; a blend of açai, cocoa, cranberry, elderberry and grape seed extracts.
45 Charlotte Road, Shoreditch,
+44 (0)203 916 0050