Hugo’s got a new face

hugo boss

HUGO BOSS Parfums is always switched on when it comes to big name partnerships for is fragrance range. It has just announced the signing of ten world-class footballers to front the 2014 ‘Success Beyond The Game’ campaign.

There’s a range of fragrances in the line including my all-time Hugo favourite, BOSS ORANGE MAN which is represented by Germany’s Footballer Of The Year 2012 Marco Reus.

BOSS BOTTLED. UNLIMITED. is a new, limited edition scent and is being fronted by England’s Goalkeeper Joe Hart (pictured above). It’s great for spring, fresh and lively and I first noticed pineapple. According to the release it’s inspired by vibrant green notes BOSS BOTTLED. UNLIMITED. has been created with a blend of refreshing mint combined with juicy pineapple and enduring masculine woods.

Eau de Toilette 100ml £55.00 / €79.00
Eau de Toilette 50ml £41.00 / €61.00

Available nationwide.


And if you really want to get in on the action here’s the Twitter hashtag: #SuccessBeyondTheGame campaign